Children as
young as seven are enduring 16-hour days and beatings to produce the
cocoa that major companies use to make chocolate. And
only days before Easter, these companies are desperately competing with each other to maximise profits.
It’s their most lucrative holiday period -- but their profits will come from modern day child slavery. And while
every other major chocolate company has already taken steps to ensure their cocoa isn’t harvested by children,
Lindt and Ferrero continue to put massive profits ahead of basic child welfare.
Childcare worker Morgan Rayner loves chocolate. But when she found out about the children farming the cocoa,
she could only imagine her 9-year-old little brother in their shoes.
She’s started a massive global
Change.org petition calling on Ferrero and Lindt to take immediate steps to make sure no children are involved in making their chocolate.
They can’t afford a huge consumer backlash and negative media coverage
that will threaten their sales just days away from Easter -- if tens of
thousands join her, the pressure and threat to their brands will
convince them to act.
Join
Morgan and tens of thousands around the world -- tell Lindt and Ferrero
to stamp out child slave labour in their supply chain and introduce
ethical chocolate now.
The use of child slaves to produce
cocoa is well documented and widely recognised. In fact, there are
200,000 children working in cocoa farms in West Africa, where 70% of the
world’s cocoa is farmed. [1]
But the movement to end child slavery in the chocolate industry is growing fast.
Major brands like Nestle, Mars and Cadbury have already released products that are certified as child labour free. None are perfect -- but they’re all taking real
steps in the right direction.
Lindt and Ferrero are the last two major brands still holding out -- and they’re under mounting pressure to ensure their own products aren’t produced by children in shocking conditions.
Easter
is one of the most profitable times of the year for chocolate companies
-- they’ll be more sensitive than ever to consumer pressure. It’s a
chance to make real progress in ending child slavery -- but it will only happen if thousands join Morgan in shining a light on the issue, and convince Lindt and Ferrero that they have to act to protect their brands.
Click here to tell Lindt and Ferrero to introduce chocolate that’s free from child slave labour now.
Morgan
is one of thousands of everyday people using Change.org to change their
community for the better. From local issues to Apple consumers forcing
the world’s largest company to take unprecedented action on workers’
rights -- individuals are coming together to win change like never
before.
Thanks for being a part of this,
Nick and the Change.org team
[1]
http://thecnnfreedomproject.blogs.cnn.com/2012/01/16/chocolate-explainer/?utm_source=action_alert&utm_medium=email&me=aa&utm_campaign=GrIWnNuzfF&alert_id=GrIWnNuzfF_QLlGGKcNrT